It’s hard to hide from the facts, in recent surveys, real estate agents have been ranked 45th out of 50 professions with regards to the most trusted profession. It doesn’t make for pretty reading considering agents are a fundamental part in most people’s biggest financial decision, purchasing the family home. So, how can we change this? By being an innovator within the industry, we are leading from the fore front and providing clients with a higher level of service and exceeding their expectations.
Innovation is something which is adapted in all aspects of life and the real estate world is the same? Social media is something which has taken off. Facebook is barely 10 years old and has more then 500 million active users. 500 MILLION!!! Twitter is not far behind with over 200 million active users. Can you imagine as an agent if you had only 0.01% of each of those markets? That’s 50,000 and 20,000 respectively. That would keep any agent on their toes. It’s amazing to see the transition of agents entering the social media network. The cream does rise to the top as it’s the top agents who are separating themselves away from the others buy being innovators within this rising platform. Market updates via Youtube, recent sales data on Facebook and the one which had people talking from a previous post of mine, selling properties via twitter. And finally, maybe the best concept which makes Principals and Directors smile…..it’s free.
An aspect of innovation which I have been implementing into my work is the use of videos. It’s taking the next step and providing the client with a higher level of service. I started completing routine inspections via this format and I would encourage anyone in the Property Management scene to incorporate this. It provides the landlord with more information as they are gaining a better scope on their investment, much more then a simple picture of the lounge room. Expanding on this idea of videos, I have begun by incorporating this into maintenance issues and also outgoing inspections. It is amazing how much information can be obtained from a short 60 second video and the responses from the landlords in far beyond expectations. By increasing the client’s expectations gives them comfort in knowing that as an agent, they know what they are getting and so much more. Adding on to the last comment, it provides you with the greatest marketing tool, word of mouth.
By implementing innovation correctly in our industry can ensure that those responses for low levels of trust are a thing of the past.